Running an e-commerce store is competitive. Here are 10 strategies that consistently improve performance.
1. Speed Optimization
Every second of load time costs conversions. Aim for under 2 seconds.
2. Mobile-First Design
Over 70% of e-commerce traffic is mobile. Design for mobile first.
3. Simplified Checkout
Reduce checkout steps. Offer guest checkout. Remove friction.
4. Trust Signals
Display security badges, reviews, and guarantees prominently.
5. High-Quality Images
Invest in professional product photography. Include multiple angles.
6. Detailed Descriptions
Answer every question a customer might have about the product.
7. Smart Search
Implement intelligent search with filters and autocomplete.
8. Personalization
Show relevant products based on browsing history and preferences.
9. Email Recovery
Set up abandoned cart email sequences. They work.
10. A/B Testing
Continuously test and improve. Small changes compound.
Implementation Priority
Start with speed and checkout optimization—they have the highest impact. Then work through the rest systematically.