A Leading Retail Chain
A leading retail chain with 50+ physical stores and a growing online presence, serving over 500,000 customers annually across Australia.
Problem Statement
The client was struggling with an outdated e-commerce platform that couldn't handle peak traffic, had poor mobile experience, and lacked modern payment integrations. Cart abandonment was at 75% and page load times exceeded 8 seconds.
The existing platform was built 8 years ago and couldn't scale to meet growing demand. During peak sales periods, the site would crash, resulting in significant revenue loss. Mobile users accounted for 60% of traffic but only 15% of conversions due to poor UX.
Goals & Objectives
- Reduce page load time to under 2 seconds
- Increase mobile conversion rates by 100%
- Handle 10x traffic during peak periods
- Integrate modern payment solutions including BNPL
- Implement real-time inventory sync across all channels
- Create a seamless omnichannel experience
Our Approach
How we planned and executed the solution
Discovery & Analysis
Architecture Planning
UX Research
Agile Development
What We Delivered
We built a modern, headless e-commerce platform that separates the frontend from the backend, enabling unprecedented flexibility and performance.
Core Features
- Progressive Web App (PWA) for native-like mobile experience
- Real-time inventory management across 50+ stores
- Advanced search with AI-powered recommendations
- Multi-payment gateway integration (Stripe, PayPal, Afterpay, Zip)
- Customer loyalty program with gamification
- Admin dashboard with real-time analytics
- Automated email marketing integration
- SEO-optimized dynamic pages
Technologies Used
Implementation Phases
Total project duration: 4 months
Discovery & Planning
2 weeksRequirements gathering, stakeholder interviews, and technical audit
Design & Prototyping
3 weeksUI/UX design, wireframes, and interactive prototypes
Core Development
8 weeksBackend APIs, database setup, and frontend development
Integration & Testing
2 weeksPayment integration, third-party APIs, and comprehensive testing
Deployment & Launch
1 weekStaged rollout, performance optimization, and go-live
Challenges & Solutions
Real challenges we faced and how we solved them
Challenge
Legacy data migration
Solution
Developed custom migration scripts with data validation and ran parallel systems during transition
Challenge
Real-time inventory sync
Solution
Implemented event-driven architecture with message queues for reliable synchronization
Challenge
Peak traffic handling
Solution
Designed auto-scaling infrastructure with CDN caching and edge computing
The Impact
Measurable outcomes that made a real difference
“DIGIASSISTANTS transformed our online presence completely. The new platform handles Black Friday traffic with ease and our customers love the shopping experience.”
Project Summary
The client now operates one of the fastest e-commerce platforms in Australian retail, handling millions of monthly visitors with 99.99% uptime. The investment paid for itself within 3 months through increased conversions and reduced operational costs.
Key Takeaways
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